A lead magnet is an irresistible offer of value to prospects in exchange for their contact information. It is an incentive offered to prospects and it is sometimes referred to as a legal bribe. The purpose of a lead magnet is to lever the subscription of targeted leads to an offer, opposed to cold leads which are normally drawn to generic sales offers. A secondary objective of a lead magnet can be to convert targeted leads into warm prospects.
The basic principles of marketing, selling and converting sales applies as much to the network marketing sales process as it applies to conventional commercial sales process as we know it.
Elements of the sales process.
In general, any sales process can be simplified to three basic elements, namely: 1. Sellers who have a Product or service to sell. In this instance, the seller has a product that he/she wants to exchange for someone else’s money. 2.Systems or processes that can convert sales. This is a process of transfer that is needed between a seller and a purchaser which is required to actually make a sale. 3. Purchasers who are prepared to exchange their money for the products or services that the sellers has on offer.
The Coffee Shop Approach Towards Network Marketing.
When I first pondered on “The Coffee Shop Approach Towards Network Marketing”, I was amazed by the simplicity of the concept, but also with the similarities that can be drawn from a coffee shop business to a network marketing business.