Google Plus

The WHY, WHAT and HOW of GOOGLE PLUS

Google Plus did not achieve the success of social media networks like for instance Facebook, Twitter or YouTube did.

Google Plus
Some may even view Google Plus as a dead man walking, BUT…….
If you make use of social media platforms to improve your SEO rankings, you simply have to be active in Google Plus.
There are two very important and key reasons WHY you will benefit greatly from having a Plus presence.

SOME BACKGROUND FIRST:

Google Plus was launched in June 2011 as the company’s fourth attempt to crack the social media cult. Google Plus profiles were created automatically together with a Google account. From my research, based on Google searches, it seems as if 90% of Google users never published to their Plus profile. The result thereof is that the active Google+ users represent a very small (only about 10% or less) of the total Google population, not that 10 % of all Google users is a small number though.
Some blog writers even mention that of the 10% that published to their profile, most have left the scene and users that are really active could be as low as 1%.
…another not so very successful attempt by Google to become social, you may say, but before you negate Google Plus, please read further.

It can be argued that Google failed to position Google Plus as a social network. Google later described Google Plus as “a social layer across all of Google’s services”. Today, Google Plus may as well rather be viewed as a platform for people sharing similar interests than being a social network.

 

THE WHY OF GOOGLE PLUS:

The reasons WHY I am active on Plus, are:
1. To use Plus as a platform to improve search engine rankings of my websites.
2. To build and endorse my own online image and presence.

The first reason WHY it makes sense to use Google Plus as a platform for sharing content, is simply because Google Plus belongs to Google. Google Search is undeniably the search engine of influence that is dominating the scene. By posting in Google Plus, is like walking right into the Google play-field with your content.

The point is, your search engine rankings will be improved when you have a Google+ presence, and obviously, the stronger your presence, the better.

The second reason WHY it is beneficial to increase your presence on Google Plus, is because in relation to Google Account users, there are so very few Plus users that are active.
– Think of it this way:
Of the estimated 54 million daily Google users, who runs up to 3.5 billion searches PER DAY, less than 10% actively publish to Google Plus.

Therefore, if you are active on Plus, you share in the advantage of being noticed as a Plus user by Search and this is an advantage which 90% or more other Google users simply don’t have.  Can you imagine how this can improve your Search rankings?

Can you afford to ignore a benefit that you may have over 90% or more of the competition in a search engine platform?

 

THE WHAT OF GOOGLE PLUS:

The way I see it is that the main objective of being active in Google Plus, is to increase search engine rankings to my websites. I therefore feed the robot what the robot eats.

The following is an example of what I share to Plus.
1. Firstly I post the SEO TITLE of my web page:
Example: Define your “My Business Why” | My Business Why

2. Secondly I add the META DESCRIPTION of my web page (less than 160 characters):
Example: By asking  “WHY” questions, you will actually get to your purpose.
Find something within that gives you reason, that pushes you forward.

3. Then the full URL of my web page:
Example: https://mybusinesswhy.com/define-your-my-business-why

4. I add a PICTURE. I always try to be a bit creative and upload a unique picture.
Since you can’t add Alt Text to images shared in Google Plus, I rename my pictures to the SEO Title of my web page before I upload it.
Example:
Define your “My Business Why” | My Business Why

 

THE HOW OF GOOGLE PLUS:

If you are new and don’t know how to find your way around, here are a few tips:
1. Be consistent in sharing to your own public profile.
2. To start off, follow as many as possible existing users. Look for users that share the interest you have and/or who’s active in the same niche as you are.
3. Be active by making comments on others posts and add +1 clicks to them. By doing this, you will be noticed by others and it is likely that they will follow you back.
4 Share others’ posts to your own public profile. …be selective though.
5. Enter communities that relates to your interests or niche.
– 5.1 Join these communities and share some of your own public posts to them.
– 5.2 Be active in the community. Comment on the posts by others in the community and add +1 clicks to their posts.
– 5.3 Share some interesting posts that you find in the communities back to your personal public profile.

You will get noticed by the activities above and you will be followed by others.

Remember: Be courteous and ALWAYS FOLLOW back. (see closing paragraph)

 

IN CLOSURE:

I value my own online profile, and the image others have of me. I always try to be positive and constructive and to portray an impression of ethical authority. I will therefore not comment, +1 or follow posts and people with controversial content, images or profiles.
I will always follow back, excluding those profiles of users which fall in the above category.

So, let’s do GOOGLE PLUS:

Please follow me: google.com/+CobusvdMMyBusinessWhy and I will follow you back.

Was this post helpful?   
             …If you found value from it, please comment below.
Tell me your story.
Ask the questions you may have on the subject.
Make use of the comment section below.
Copyright:
Cobus vdM / https://mybusinesswhy.com/

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14 thoughts on “Google Plus

  • August 16, 2017 at 6:20 pm
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    Wow, you did a FABULOUS job at explaining what Google Plus is — I had no idea. I’m on it, but I was pretty blind as to what I should be posting, sharing, liking, following, etc. And Why!? I didn’t know. I was just doing it anyway! But you answered questions of mine perfectly! I also followed you! Reading your “The following is what I share to Google Plus” section, I generally have only done #3 and #4, I’ve not made it a practice to do the first two steps (SEO and META). I will have to incorporate this into my posting routine! Thanks so much for this post, very informative and I feel like I’m on the right track!

    Reply
    • August 16, 2017 at 9:17 pm
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      Thanks for your comment Courtney,
      I take your remarks as a much appreciated compliment. Thank you for it.
      I am glad that you found value from it and that you can apply some of it.
      Enjoy your journey.
      Cheers 🙂

      Reply
  • August 16, 2017 at 6:34 pm
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    I can really see the value with Google+ and the upper hand that goes along with sharing your content directly to Google. I am glad i found this post as it has boosted my motivation to share the content that i spend hours writing. It really is not hard to do and in fact takes less than a few minutes. I guess what i really need to do is add a reminder to my phone so that i can keep a schedule.

    From the time that i have spent on Google+ i have found that being active and liking, commenting, and sharing other members content typically results in the favor returned.

    Being active in groups and following other profiles is a surefire way to gain a following especially since there is very little activity to begin with.

    Excellent post. Thank you for the push in the right direction.

    Reply
    • August 16, 2017 at 9:20 pm
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      Thanks for your comment Justin.
      I appreciate your endorsement of what I have shared on the topic.
      I’m glad that the content motivated you to keep doing what you’re doing.
      Keep pushing forward. …see you at the top 🙂
      Cheers

      Reply
  • August 16, 2017 at 11:06 pm
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    Thank you for clarifying some of the questions I had in the back of my mind about google +. I didn’t think to incorporate an SEO title and meta description as much as I should be. It’s such a useful tool for us to utilize to improve upon our site health. Well done 🙂 Cheers!

    Reply
    • August 17, 2017 at 7:25 am
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      Thanks for your comment Ciara, much appreciated.
      I am glad that you found it useful.
      All the best on your journey.
      Cheers 🙂

      Reply
  • August 17, 2017 at 7:25 pm
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    You have certainly done your research on Google Plus. I have an account but have not mastered the art of posting on that platform. Google has a no nonsense approach to spamming and one has to be careful about posting to communities because you could be banned for spam.
    Your post has given me some clarification but I will follow some of the information here to see if I can better understand the site.
    Thanks for the post

    Reply
    • August 17, 2017 at 9:11 pm
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      Thanks for your kind comments Luna.
      Maybe you should have another look at Google+. It really is far easier to master than what it first appears.
      I also didn’t master it with my first attempt, but then I just put may head into it and it is actually very simple.
      I think it is worth the effort. Thanks for following me on G+
      Cheers:)

      Reply
  • August 17, 2017 at 8:05 pm
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    Great explanation on google plus. I do like reading other peoples posts on google + & I do know what you mean about some profiles not been acceptable ! But I don’t use mine as much as I should after reading your post. Maybe now I will use it more often ?
    Thanks for the advice
    Paul

    Reply
    • August 17, 2017 at 9:14 pm
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      Thanks for your comment Paul, much appreciated.
      I am glad that you found it useful.
      Thanks for following me on G+
      Cheers 🙂

      Reply
  • August 17, 2017 at 9:45 pm
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    Thanks for the information. I been using,but was doubting if my post was being shared.
    Great content.

    Reply
  • August 18, 2017 at 12:52 am
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    Thanks for covering the whole story of Google plus, I used to think like what others used to think that Google plus is just a useless way to get ranked and get traffic to my website, but you just mentioned something very important, Google is who makes the ranking, and Google plus is a property to Google, so we should not ignore it at all!
    I’ve never used the meta description in my Google plus posts, but if it leads to a better rabking I’ll definitely start writing my posts that way.
    This article is informative I enjoyed reading it!

    Reply
    • August 18, 2017 at 4:51 am
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      Thanks for your comment Rawan,
      I am glad that you fond it informative.
      Thanks for following me on G+
      Cheers 🙂

      Reply

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