The WHY, WHAT and HOW of GOOGLE PLUS
Google Plus did not achieve the success of social media networks like for instance Facebook, Twitter or YouTube did.
Some may even view Google Plus as a dead man walking, BUT…….
If you make use of social media platforms to improve your SEO rankings, you simply have to be active in Google Plus.
There are two very important and key reasons WHY you will benefit greatly from having a Plus presence.
SOME BACKGROUND FIRST:
Google Plus was launched in June 2011 as the company’s fourth attempt to crack the social media cult. Google Plus profiles were created automatically together with a Google account. From my research, based on Google searches, it seems as if 90% of Google users never published to their Plus profile. The result thereof is that the active Google+ users represent a very small (only about 10% or less) of the total Google population, not that 10 % of all Google users is a small number though.
Some blog writers even mention that of the 10% that published to their profile, most have left the scene and users that are really active could be as low as 1%.
…another not so very successful attempt by Google to become social, you may say, but before you negate Google Plus, please read further.
It can be argued that Google failed to position Google Plus as a social network. Google later described Google Plus as “a social layer across all of Google’s services”. Today, Google Plus may as well rather be viewed as a platform for people sharing similar interests than being a social network.
THE WHY OF GOOGLE PLUS:
The reasons WHY I am active on Plus, are:
1. To use Plus as a platform to improve search engine rankings of my websites.
2. To build and endorse my own online image and presence.
The first reason WHY it makes sense to use Google Plus as a platform for sharing content, is simply because Google Plus belongs to Google. Google Search is undeniably the search engine of influence that is dominating the scene. By posting in Google Plus, is like walking right into the Google play-field with your content.
The point is, your search engine rankings will be improved when you have a Google+ presence, and obviously, the stronger your presence, the better.
The second reason WHY it is beneficial to increase your presence on Google Plus, is because in relation to Google Account users, there are so very few Plus users that are active.
– Think of it this way:
Of the estimated 54 million daily Google users, who runs up to 3.5 billion searches PER DAY, less than 10% actively publish to Google Plus.
Therefore, if you are active on Plus, you share in the advantage of being noticed as a Plus user by Search and this is an advantage which 90% or more other Google users simply don’t have. Can you imagine how this can improve your Search rankings?
Can you afford to ignore a benefit that you may have over 90% or more of the competition in a search engine platform?
THE WHAT OF GOOGLE PLUS:
The way I see it is that the main objective of being active in Google Plus, is to increase search engine rankings to my websites. I therefore feed the robot what the robot eats.
The following is an example of what I share to Plus.
1. Firstly I post the SEO TITLE of my web page:
Example: Define your “My Business Why” | My Business Why
2. Secondly I add the META DESCRIPTION of my web page (less than 160 characters):
Example: By asking “WHY” questions, you will actually get to your purpose.
Find something within that gives you reason, that pushes you forward.
3. Then the full URL of my web page:
4. I add a PICTURE. I always try to be a bit creative and upload a unique picture.
Since you can’t add Alt Text to images shared in Google Plus, I rename my pictures to the SEO Title of my web page before I upload it.
THE HOW OF GOOGLE PLUS:
If you are new and don’t know how to find your way around, here are a few tips:
1. Be consistent in sharing to your own public profile.
2. To start off, follow as many as possible existing users. Look for users that share the interest you have and/or who’s active in the same niche as you are.
3. Be active by making comments on others posts and add +1 clicks to them. By doing this, you will be noticed by others and it is likely that they will follow you back.
4 Share others’ posts to your own public profile. …be selective though.
5. Enter communities that relates to your interests or niche.
– 5.1 Join these communities and share some of your own public posts to them.
– 5.2 Be active in the community. Comment on the posts by others in the community and add +1 clicks to their posts.
– 5.3 Share some interesting posts that you find in the communities back to your personal public profile.
You will get noticed by the activities above and you will be followed by others.
Remember: Be courteous and ALWAYS FOLLOW back. (see closing paragraph)
I value my own online profile, and the image others have of me. I always try to be positive and constructive and to portray an impression of ethical authority. I will therefore not comment, +1 or follow posts and people with controversial content, images or profiles.
I will always follow back, excluding those profiles of users which fall in the above category.
So, let’s do GOOGLE PLUS:
Please follow me: google.com/+CobusvdMMyBusinessWhy and I will follow you back.
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Cobus vdM / https://mybusinesswhy.com/